Do you have a favorite soda? Is it Pepsi or Coke? Can you even tell the difference between the two? When I was a small girl, conducting taste tests between Pepsi and Coke was a very popular marketing strategy for Pepsi. I remember doing a couple of them – and I liked both sodas. I still do.
One time I conducted a Pepsi-Coke taste test among my friends, and they were surprised by the results. Even more surprising to me was that no one changed their drinking habits. People said, “I’m pretty sure I still prefer Coke” or “Pepsi is my favorite” even if their taste tests proved otherwise. Isn’t that weird?
Well it turns out that my friends were not a weird as I thought (although I’m sure they’re weird in other ways… haha! just kidding). I recently learned that Pepsi and Coke have very distinct brand identities, and it’s hard to get people to switch, because it feels like they are changing their preferences for so much more.
While Pepsi and Coke seem pretty much interchangeable to me (honestly, I’m more of a Dr. Pepper girl), they have distinct consumer groups and brand identities. Coke tends to be preferred by more artistic types who like the finer things in life. Coke drinkers are more likely to enjoy gourmet food, international travel, and the arts. Pepsi drinkers, on the other hand, tend to be more down to earth. They prefer to stay home and eat comfort foods. I don’t think either of these demographics is superior to the other (I straddle both), and I thought it would be fun to write a quiz about them.
Are You Coke or Pepsi? Take this quiz to learn what soda you should be drinking, at least if you want to find a good demographic match 😉 Comment and let me know what you get on this one. Is it true? Which soda do you prefer if any?